Month: May 2013

Infographic Design

Tupperware recently asked me to simplify their product symbols into one condensed, easy-to-read graphic. These are the symbols molded on the bottom of the products showing what they should be used for. The previous sheet was a generic, B&W form taken directly from a CAD printout. I created a teal, checkerboard background to give it more of a home-like feel. The color bars segmented the symbols into different kitchen categories. The actual product symbol artwork was used in a muted sepia tone.

The infographic has been well-received. It’s much easier for Tupperware consumers to check how their product should be used. And it’s a lot more fun than looking at a generic, B&W CAD printout.