Rebranding Fresh From Tupperware

The Tupperware blog site, Fresh from Tupperware, works in tandem with Tupperware.com to enhance the brand by providing helpful hints and recipes for using Tupperware products. This is a go to resource on how to get the most out of your Tupperware products. I was recently asked to update the branding for this blog site. I designed a variety of concepts to be used as a nameplate for the site’s home page. The nameplate needed to convey more than just the image of Tupperware as a food storage company. It had to say Tupperware is a culinary company. Here’s a look at the final four that were selected.

fresh-blog-logos

 

Here is the final nameplate in use on Fresh from Tupperware.

fresh-blog-site

 

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