The Tupperware blog site, Fresh from Tupperware, works in tandem with Tupperware.com to enhance the brand by providing helpful hints and recipes for using Tupperware products. This is a go to resource on how to get the most out of your Tupperware products. I was recently asked to update the branding for this blog site. I designed a variety of concepts to be used as a nameplate for the site’s home page. The nameplate needed to convey more than just the image of Tupperware as a food storage company. It had to say Tupperware is a culinary company. Here’s a look at the final four that were selected.
Here is the final nameplate in use on Fresh from Tupperware.